Un an de V2

20140709-un-an-de-v2

Ça fait déjà un an (et quelques jours) qu’avec les barbus on a sorti la V2 de la boutique. Cette première année passée à apprivoiser la bête (la 1.5 de Prestashop) s’est globalement bien passée avec de bonnes surprises côté ergonomie dans le back-office et de moins bonnes surprises sur certaines autres fonctionnalités. On aura profité de cette  année test pour remettre en place tout ce dont on a besoin : les modules de compta, d’affranchissements, les différents exports nécessaires : autant de points pas forcément des plus glamours mais indispensables pour faire tourner la boutique « côté coulisses ».

Le bilan sur le plan ecommerce est très positif : le taux de transformation de la boutique a augmenté de près de 30% sans avoir (trop) touché à l’offre. Il faut croire que les nouvelles fiches produits sont plus efficaces grâce aux nouveaux visuels produits, le tout en plus simple et plus léger que la version précédente. Côté technique aussi, il faut dire que la boutique n’a jamais été si rapide et réactive et ça doit bien aider à la transformation. Sinon j’ai commencé à prendre en main les nouvelles possibilités qu’offrent cette V2 avec notamment l’insertion de bannières sur la page d’accueil qui permet la mise en avant d’actualité (les Kids en ce moment). On va étendre ce système aux différentes catégories pour permettre plus d’animations au sein du catalogue produit. J’aime bien et je trouve que ça permet de mettre un peu plus « d’âme » qu’une simple liste de produits.

Bref un très bon bilan pour cette V2 qui nous confirme qu’on va dans le bon sens. Parce qu’on a beau faire les choses « comme on aime », c’est quand même les clients qui ont le dernier mot et il faut que les chiffres corroborent nos intuitions. Maintenant que c’est chose faite et qu’on a l’outil bien en main, on va passer à des chantiers un peu plus cools (et que les clients remarqueront) … :)

Et la toute première capture de la V1 pour le fun …

20101022-boutique-presque-parfait

  1. Une grosse partie des visiteurs arrive par l’accueil ? Une grosse partie qui transforme ?

    Curiosité.

  2. Benjamin

    Bonne question, je suis allé voir du coup :)
    La grande majorité des visiteurs arrive par l’accueil et c’est le chemin qui transforme le plus.

  3. Intéressant.

    Je me disais que ton référencement sur chacune des fiches produits rendait peut-être l’accueil moins visité (que les fiches produits cumulées, pas que chaque fiche hein :)) et qu’en plus ça ne transformait peut-être pas autant (tant mieux du coup et… l’impact de ce nouveau push sera intéressant à suivre :)).

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